Picture 1 of 1
Picture 1 of 1
Video Game Marketing
£155.00
From £13.79 per month for 12 months with *
Condition:
Postage:
Located in: Didcot, United Kingdom, United Kingdom
Delivery:
Varies
Returns:
Payments:
*From £13.79 per month for 12 months. See payment information- for PayPal Credit, opens in a new window or tab
Shop with confidence
Seller assumes all responsibility for this listing.
eBay item number:374499682515
Item specifics
- Condition
- Brand
- Taylor & Francis
- ISBN
- 9781138812260
- Publication Year
- 2016
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Video Game Marketing: a Student Textbook
- Item Height
- 234mm
- Publisher
- Taylor & Francis LTD
- Item Width
- 156mm
- Subject
- Government, Computer Science, Management, Advertising, Marketing, Business
- Item Weight
- 363g
- Number of Pages
- 156 Pages
About this product
Product Information
The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. To a new generation of indie gamers , being a game developer isn't just about design and production, a successful video game demands entrepreneurial skills and astute business acumen. The creators need to know what their customers want, how to reach those customers and how to sell to them. Video Game Marketing: A student textbook is for development students or aspiring developers who want to know how to promote and sell the results of their efforts. This book is a much-needed guide to: * the essentials of marketing strategy; * video games as products or services; * marketing research for game development; * branding video games; * marketing through game: gamification, advergames. Replete with pedagogy to aid learning such as objectives and discussion questions for each chapter, this book is all that aspiring video game developers will need to unleash the potential of their games.
Product Identifiers
Publisher
Taylor & Francis LTD
ISBN-13
9781138812260
eBay Product ID (ePID)
224227977
Product Key Features
Publication Name
Video Game Marketing: a Student Textbook
Format
Hardcover
Language
English
Subject
Government, Computer Science, Management, Advertising, Marketing, Business
Publication Year
2016
Type
Textbook
Number of Pages
156 Pages
Dimensions
Item Height
234mm
Item Width
156mm
Item Weight
363g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
Informa PLC
Peter Boot
5 Howick Place
London
London
SW1P 1WG
United Kingdom
Value added tax number:
- GB 365462636
Company registration number:
- 08860726
I certify that all my selling activities will comply with all EU laws and regulations.
CRN Number:
- 08860726
Seller assumes all responsibility for this listing.
eBay item number:374499682515
Post to me
Item doesn't post to United States
Item location:
Didcot, United Kingdom, United Kingdom
Posts to:
United Kingdom
Excludes:
Afghanistan, Africa, Albania, Andorra, Asia, Austria, Belarus, Belgium, Bosnia and Herzegovina, Bulgaria, Central America and Caribbean, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Gibraltar, Greece, Guernsey, Hungary, Iceland, Ireland, Italy, Jersey, Latvia, Libya, Liechtenstein, Lithuania, Luxembourg, Macedonia, Malta, Middle East, Moldova, Monaco, Montenegro, Nauru, Netherlands, North America, Norway, Oceania, Poland, Portugal, Republic of Croatia, Romania, Russian Federation, San Marino, Serbia, Slovakia, Slovenia, Somalia, South America, South East Asia, Spain, Svalbard and Jan Mayen, Sweden, Switzerland, Ukraine, Vatican City State, Yemen
| Dispatch time |
|---|
| Will usually dispatch within 10 working days of receiving cleared payment. |
| Taxes |
|---|
| Taxes may be applicable at checkout. Learn moreLearn more about paying tax on eBay purchases. |
Returns policy
| After receiving the item, cancel the purchase within | Return postage |
|---|---|
| 30 days | Buyer pays for return postage |
Refer to eBay return policyopens in a new tab or window for more details. You're covered by the eBay Money Back Guaranteeopens in a new tab or window if you receive an item that is not as described in the listing.
The buyer is responsible for return postage costs.
| Return policy details |
|---|
| Returns accepted |
Most purchases from business sellers are protected by the Consumer Contract Regulations 2013 which give you the right to cancel the purchase within 14 days after the day you receive the item. Find out more about your rights as a buyer and exceptions.
Payment details
Payment methods
Popular categories from this shop
Registered as a business seller
Seller Feedback (187)
9***r (336)- Feedback left by buyer.
Past 6 months
Verified purchase
All good - book as described, sent quickly and securely packed - recommended seller - would use again...
a***m (1140)- Feedback left by buyer.
Past year
Verified purchase
Recommended seller ~ excellent communication and updates, parcel shipped quicker than estimated, and the book is top quality ~ very happy thank you 😊🙌🏼
n***k (294)- Feedback left by buyer.
Past month
Verified purchase
The best Photography book out there. Fantastic book. Excellent eBayer, great service, quick postage and well packaged. Thank you
Product ratings and reviews
More to explore:
- Marketing Dictionaries & Reference Books,
- Marketing Adult Learning & University Textbook,
- Marketing Non-Fiction Hardcover Books,
- Magazines Video Games,
- Marketing Paperback Dictionaries & Reference Books,
- Marketing Adult Learning & University Books,
- Video Games Magazines in English,
- Video Games Monthly Magazines,
- Non-Fiction Paperback Marketing Fiction & Books,
- Non-Fiction Marketing Fiction & Non-Fiction Books