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Picture 1 of 11
Swipe Scan Shop: Interactive Visual Merchandising by Kate Schaefer (Paperback 20
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Located in: Boston, United Kingdom
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eBay item number:225998192030
Item specifics
- Condition
- Topic
- Hospitality Travel Tourism Industry, Advertising (Books)
- Narrtive Type
- Non Fiction/Fiction
- Product Group
- Book
- Title
- Swipe Scan Shop: Interactive Visual Merchandising by Kate Schaefe
- Age Level
- Adults
- Modified Item
- No
- Series
- Swipe Scan Shop
- Date Published
- 11 Mar 2021
- ISBN-10
- 1350092878
- EAN
- 9781350092877
- Brand
- Bloomsbury Visual Arts
- ISBN
- 9781350092877
- Genre
- Book
- Publication Year
- 2021
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Swipe, Scan, Shop: Interactive Visual Merchandising
- Item Height
- 255mm
- Publisher
- Bloomsbury Publishing
- Item Width
- 205mm
- Subject
- Business
- Item Weight
- 638g
- Number of Pages
- 200 Pages
About this product
Product Information
Successful fashion merchandising, branding and communication start with satisfyingly sensory and interactive shopping experiences. With Kate Schaefer's beautifully illustrated and practical book, learn how retailers create these experiences to connect with shoppers, enhance the retail experience, and achieve brand loyalty. With company highlights from brands such as Amazon Go, FIT:MATCH and Sephora, Swipe, Scan, Shop shows how fashion retailers are embracing the omnichannel retail experience, by using virtual and augmented reality, beacon technologies and facial recognition, among others. As shoppers become more dependent on digital devices as part of their shopping experience, visual merchandisers are adapting by incorporating mobile tech to tell a story, alert shoppers of product locations and inventory levels, and allow for the customization of products and sharing with friends. With a companion website that includes resources and links to further information and videos discussed in the book, this practical guide shows how to inform, entice, and engage customers by incorporating social technology throughout the shopping experience.
Product Identifiers
Publisher
Bloomsbury Publishing
ISBN-13
9781350092877
eBay Product ID (ePID)
5046552640
Product Key Features
Publication Name
Swipe, Scan, Shop: Interactive Visual Merchandising
Format
Paperback
Language
English
Subject
Business
Publication Year
2021
Type
Textbook
Number of Pages
200 Pages
Dimensions
Item Height
255mm
Item Width
205mm
Item Weight
638g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
Barry Michael Wilkinson
barry Wilkinson
White Lilac
station Road, Sutterson
Boston
Lincolnshire
PE20 2JX
United Kingdom
Value added tax number:
- GB 217657296
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eBay item number:225998192030
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Super fast delivery. Nicely packaged, can recycle. Accurate description. Competitively and reasonably priced. Great communication from eBay seller. First class service. I can highly recommend, and I would definitely use again. Happy customer. Many thanks.
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Sadly the postman failed to deliver the first item sent, but the seller replied to my query quickly and sent a replacement item straight away. Can't really ask for more than that. Well packaged and the book received was brand new as described. Recommended seller. Many thanks.
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