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Mapping Experiences - 9781492076636

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Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Book Title
Mapping Experiences
ISBN
9781492076636
Publication Year
2020
Type
Textbook
Format
Paperback
Language
English
Publication Name
Mapping Experiences: a Complete Guide to Creating Value Through Journeys, Blueprints, and Diagrams
Item Height
187mm
Author
James Kalbach
Publisher
O'reilly Media, INC International Concepts, USA
Item Width
232mm
Subject
Computer Science
Number of Pages
400 Pages

About this product

Product Information

Customers who have inconsistent experiences with products and services are understandably frustrated. But it's worse for organizations that can't pinpoint the causes of these problems because they're too focused on processes. This updated book shows your team how to use alignment diagrams to turn valuable customer observations into actionable insight. With this powerful technique, you can visually map existing customer experience and envision future solutions. Designers, product and brand managers, marketing specialists, and business owners will discover how experience diagramming helps you determine where business goals and customer perspectives intersect. Armed with this insight, you can provide the people you serve with real value. Mapping experiences isn't just about product and service design; it's about understanding the human condition. Emphasize recent changes in business using the latest mapping techniques Create diagrams that account for multichannel experiences as well as ecosystem design Understand how facilitation is increasingly becoming part of mapping efforts, shifting the focus from a deliverable to actionability Explore ways to apply mapping of all kinds to noncommercial settings, such as helping victims of domestic violence

Product Identifiers

Publisher
O'reilly Media, INC International Concepts, USA
ISBN-13
9781492076636
eBay Product ID (ePID)
9046519819

Product Key Features

Author
James Kalbach
Publication Name
Mapping Experiences: a Complete Guide to Creating Value Through Journeys, Blueprints, and Diagrams
Format
Paperback
Language
English
Subject
Computer Science
Publication Year
2020
Type
Textbook
Number of Pages
400 Pages

Dimensions

Item Height
187mm
Item Width
232mm

Additional Product Features

Title_Author
James Kalbach
Country/Region of Manufacture
United States

Item description from the seller

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BOOKS ETC LIMITED
Andy Smith
Books Etc, Unit 4
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BOOKS etc.

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