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Visual Merchandising
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Located in: Didcot, United Kingdom, United Kingdom
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eBay item number:374499699130
Item specifics
- Condition
- Brand
- Taylor & Francis
- ISBN
- 9781409426974
- Publication Year
- 2013
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Visual Merchandising: the Image of Selling
- Item Height
- 234mm
- Publisher
- Taylor & Francis LTD
- Item Width
- 156mm
- Subject
- Advertising
- Item Weight
- 726g
- Number of Pages
- 272 Pages
About this product
Product Information
Situated at the crossroads of visual culture and consumerism, this essay collection examines visual merchandising as both a business and an art. It seeks to challenge that scholarly ambivalence that often celebrates the spectacle but denies the agenda of consumerism. The volume considers strategies in the imaging of selling from the mid nineteenth century to the present, in terms of the visual interaction that occurs between the commodity and the consumer and between body and space. Under the categories of Promotion, Product and Place, contributors to the volume examine the strategies in the presentation of retail goods and environments that range from print advertising to product design to store display and architecture. Visual Merchandising: The Image of Selling is located directly at the nexus of business practice and cultural myth, where the spectator never loses sight of their status as buyer and the object of desire is always still a commodity.
Product Identifiers
Publisher
Taylor & Francis LTD
ISBN-13
9781409426974
eBay Product ID (ePID)
152690593
Product Key Features
Publication Name
Visual Merchandising: the Image of Selling
Format
Hardcover
Language
English
Subject
Advertising
Publication Year
2013
Type
Textbook
Number of Pages
272 Pages
Dimensions
Item Height
234mm
Item Width
156mm
Item Weight
726g
Additional Product Features
Editor
Louisa Iarocci
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
Informa PLC
Peter Boot
5 Howick Place
London
London
SW1P 1WG
United Kingdom
Value added tax number:
- GB 365462636
Company registration number:
- 08860726
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eBay item number:374499699130
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