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Video Game Marketing
£49.99
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Located in: Didcot, United Kingdom, United Kingdom
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eBay item number:374166635127
Item specifics
- Condition
- Brand
- Taylor & Francis
- ISBN
- 9781138812277
- Publication Year
- 2016
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Video Game Marketing: a Student Textbook
- Item Height
- 234mm
- Publisher
- Taylor & Francis LTD
- Item Width
- 156mm
- Subject
- Government, Computer Science, Management, Advertising, Marketing, Business
- Item Weight
- 249g
- Number of Pages
- 156 Pages
About this product
Product Information
The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. To a new generation of indie gamers , being a game developer isn't just about design and production, a successful video game demands entrepreneurial skills and astute business acumen. The creators need to know what their customers want, how to reach those customers and how to sell to them. Video Game Marketing: A student textbook is for development students or aspiring developers who want to know how to promote and sell the results of their efforts. This book is a much-needed guide to: * the essentials of marketing strategy; * video games as products or services; * marketing research for game development; * branding video games; * marketing through game: gamification, advergames. Replete with pedagogy to aid learning such as objectives and discussion questions for each chapter, this book is all that aspiring video game developers will need to unleash the potential of their games.
Product Identifiers
Publisher
Taylor & Francis LTD
ISBN-13
9781138812277
eBay Product ID (ePID)
224213105
Product Key Features
Publication Name
Video Game Marketing: a Student Textbook
Format
Paperback
Language
English
Subject
Government, Computer Science, Management, Advertising, Marketing, Business
Publication Year
2016
Type
Textbook
Number of Pages
156 Pages
Dimensions
Item Height
234mm
Item Width
156mm
Item Weight
249g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
Informa PLC
Peter Boot
5 Howick Place
London
London
SW1P 1WG
United Kingdom
Value added tax number:
- GB 365462636
Company registration number:
- 08860726
I certify that all my selling activities will comply with all EU laws and regulations.
CRN Number:
- 08860726
Seller assumes all responsibility for this listing.
eBay item number:374166635127
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All good - book as described, sent quickly and securely packed - recommended seller - would use again...
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Recommended seller ~ excellent communication and updates, parcel shipped quicker than estimated, and the book is top quality ~ very happy thank you 😊🙌🏼
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The best Photography book out there. Fantastic book. Excellent eBayer, great service, quick postage and well packaged. Thank you
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