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Team Sports Marketing by Kirk Wakeland (Hardcover, 2016) - Picture 1 of 1
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Team Sports Marketing by Kirk Wakeland (Hardcover, 2016)

Speedyhen
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£169.96
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eBay item number:394969727182
Last updated on 04 May, 2024 05:47:55 BSTView all revisionsView all revisions

Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
ISBN
9781138171602
Book Title
Team Sports Marketing
Publisher
Taylor & Francis LTD
Publication Year
2016
Type
Textbook
Format
Hardcover
Language
English
Item Height
229mm
Author
Kirk Wakeland
Genre
Sports
Topic
Management
Item Width
152mm
Item Weight
454g
Number of Pages
288 Pages

About this product

Product Information

Some might argue that sports marketing is a mere subfield of marketing, meaning that there are theoretical and practical dimensions that apply only to sports marketing and are only of interest to those involved in sports. In Team Sports Marketing, author Kirk Wakefield dispels this argument by demonstrating that effective sports marketing epitomizes the science and art of marketing across any context. At the core of sports marketing is the creation and enhancement of fan identification, where consumers are not just loyal customers, but have become brand fanatics. Team Sports Marketing shows that while many aspects of sports marketing are thought to be unique to the field, other product and service sectors would do well to learn from teams in the NFL, NBA, MLB, and NHL that have transformed customers into fans. Moving beyond principles of marketing, Team Sports Marketing is packed with examples of best practices and covering subjects as diverse as sponsorships, season ticket sales, venue management and all topics in between. Team Sports Marketing is a must read text for students and managers in professional and collegiate sports. Support materials for professors and students are available at www.teamsportsmarketing.com.

Product Identifiers

Publisher
Taylor & Francis LTD
ISBN-13
9781138171602
eBay Product ID (ePID)
222195840

Product Key Features

Book Title
Team Sports Marketing
Author
Kirk Wakeland
Format
Hardcover
Language
English
Topic
Management
Publication Year
2016
Type
Textbook
Genre
Sports
Number of Pages
288 Pages

Dimensions

Item Height
229mm
Item Width
152mm
Item Weight
454g

Additional Product Features

Title_Author
Kirk Wakeland
Country/Region of Manufacture
United Kingdom

Item description from the seller

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