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How Brands Grow: What Marketers Dont Know by Byron Sharp (Hardcover 2010)

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eBay item number:225987178097
Last updated on 25 May, 2024 22:37:18 BSTView all revisionsView all revisions

Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Narrtive Type
Non Fiction/Fiction
Product Group
Book
Title
How Brands Grow: What Marketers Don't Know by Byron Sharp (Hardco
Age Level
Adults
Modified Item
No
Size
231 x 23 x 163 cm
Series
How Brands Grow
Date Published
11 Mar 2010
ISBN-10
0195573560
EAN
9780195573565
Brand
Oxford University Press 01 edition
ISBN
9780195573565
Genre
Book
Publication Year
2010
Type
Textbook
Format
Hardcover
Language
English
Publication Name
How Brands Grow: What Marketers Don't Know
Item Height
240mm
Author
Byron Sharp
Publisher
Oxford University Press Australia
Item Width
160mm
Subject
Marketing
Item Weight
600g
Number of Pages
246 Pages

About this product

Product Information

2020 celebrates the 10 year anniversary of How Brands Grow with over 100,000 copies sold.Voted AdAge's Most-Recommended Marketing Book of the Summer 2013.This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application. The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contra to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.

Product Identifiers

Publisher
Oxford University Press Australia
ISBN-13
9780195573565
eBay Product ID (ePID)
87332379

Product Key Features

Author
Byron Sharp
Publication Name
How Brands Grow: What Marketers Don't Know
Format
Hardcover
Language
English
Subject
Marketing
Publication Year
2010
Type
Textbook
Number of Pages
246 Pages

Dimensions

Item Height
240mm
Item Width
160mm
Item Weight
600g

Additional Product Features

Title_Author
Byron Sharp
Country/Region of Manufacture
Australia

Item description from the seller

Business seller information

Barry Michael Wilkinson
barry Wilkinson
White Lilac
station Road, Sutterson
Boston
Lincolnshire
PE20 2JX
United Kingdom
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:enohP68541372970
:liamEmoc.liamg@tahtevahottogi
Value added tax number:
  • GB 217657296
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