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Picture 1 of 11
How Brands Grow: What Marketers Dont Know by Byron Sharp (Hardcover 2010)
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eBay item number:225987178097
Item specifics
- Condition
- Narrtive Type
- Non Fiction/Fiction
- Product Group
- Book
- Title
- How Brands Grow: What Marketers Don't Know by Byron Sharp (Hardco
- Age Level
- Adults
- Modified Item
- No
- Size
- 231 x 23 x 163 cm
- Series
- How Brands Grow
- Date Published
- 11 Mar 2010
- ISBN-10
- 0195573560
- EAN
- 9780195573565
- Brand
- Oxford University Press 01 edition
- ISBN
- 9780195573565
- Genre
- Book
- Publication Year
- 2010
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- How Brands Grow: What Marketers Don't Know
- Item Height
- 240mm
- Publisher
- Oxford University Press Australia
- Item Width
- 160mm
- Subject
- Marketing
- Item Weight
- 600g
- Number of Pages
- 246 Pages
About this product
Product Information
2020 celebrates the 10 year anniversary of How Brands Grow with over 100,000 copies sold.Voted AdAge's Most-Recommended Marketing Book of the Summer 2013.This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application. The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contra to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.
Product Identifiers
Publisher
Oxford University Press Australia
ISBN-13
9780195573565
eBay Product ID (ePID)
87332379
Product Key Features
Publication Name
How Brands Grow: What Marketers Don't Know
Format
Hardcover
Language
English
Subject
Marketing
Publication Year
2010
Type
Textbook
Number of Pages
246 Pages
Dimensions
Item Height
240mm
Item Width
160mm
Item Weight
600g
Additional Product Features
Country/Region of Manufacture
Australia
Item description from the seller
Business seller information
Barry Michael Wilkinson
barry Wilkinson
White Lilac
station Road, Sutterson
Boston
Lincolnshire
PE20 2JX
United Kingdom
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- GB 217657296
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Sadly the postman failed to deliver the first item sent, but the seller replied to my query quickly and sent a replacement item straight away. Can't really ask for more than that. Well packaged and the book received was brand new as described. Recommended seller. Many thanks.
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