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Visual Merchandising: Window and In-Store Displays for Retail, Tony Morgan, Used

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Item specifics

Condition
Very Good: A book that has been read and does not look new, but is in excellent condition. No ...
Book Title
Visual Merchandising: Window and In-Store Displays for Retail
ISBN
9781856697637
Publication Year
2011
Type
Textbook
Format
Paperback
Language
English
Publication Name
Visual Merchandising Second Edition
Item Height
280mm
Author
Tony Morgan
Publisher
Laurence King Publishing
Item Width
216mm
Subject
Advertising
Item Weight
1030g
Number of Pages
208 Pages

About this product

Product Information

A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour. This new edition contains new case studies and updated images. Presented through colour photographs, diagrams of floor layouts and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.

Product Identifiers

Publisher
Laurence King Publishing
ISBN-13
9781856697637
eBay Product ID (ePID)
109185815

Product Key Features

Author
Tony Morgan
Publication Name
Visual Merchandising Second Edition
Format
Paperback
Language
English
Subject
Advertising
Publication Year
2011
Type
Textbook
Number of Pages
208 Pages

Dimensions

Item Height
280mm
Item Width
216mm
Item Weight
1030g

Additional Product Features

Title_Author
Tony Morgan
Country/Region of Manufacture
United Kingdom

Item description from the seller

Business seller information

Brit Books Ltd
Craig Ihezie
35 Burners Lane
Milton Keynes, Kiln Farm
Buckinghamshire
MK11 3HA
United Kingdom
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:liamEku.oc.skoobtirb@ofni
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  • GB 972432513
Company registration number:
  • 06809965
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