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Swipe, Scan, Shop: Interactive Visual Merchandising by Kate Schaefer...

Speedyhen
  • (1618513)
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£24.45
Condition:
New
3 available
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Located in: EASTBOURNE, United Kingdom
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eBay item number:354852069843
Last updated on 04 May, 2024 13:14:59 BSTView all revisionsView all revisions

Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
ISBN
9781350092877
Publication Year
2021
Type
Textbook
Format
Paperback
Language
English
Publication Name
Swipe, Scan, Shop: Interactive Visual Merchandising
Item Height
255mm
Author
Kate Schaefer
Publisher
Bloomsbury Publishing
Item Width
205mm
Subject
Business
Item Weight
638g
Number of Pages
200 Pages

About this product

Product Information

Successful fashion merchandising, branding and communication start with satisfyingly sensory and interactive shopping experiences. With Kate Schaefer's beautifully illustrated and practical book, learn how retailers create these experiences to connect with shoppers, enhance the retail experience, and achieve brand loyalty. With company highlights from brands such as Amazon Go, FIT:MATCH and Sephora, Swipe, Scan, Shop shows how fashion retailers are embracing the omnichannel retail experience, by using virtual and augmented reality, beacon technologies and facial recognition, among others. As shoppers become more dependent on digital devices as part of their shopping experience, visual merchandisers are adapting by incorporating mobile tech to tell a story, alert shoppers of product locations and inventory levels, and allow for the customization of products and sharing with friends. With a companion website that includes resources and links to further information and videos discussed in the book, this practical guide shows how to inform, entice, and engage customers by incorporating social technology throughout the shopping experience.

Product Identifiers

Publisher
Bloomsbury Publishing
ISBN-13
9781350092877
eBay Product ID (ePID)
5046552640

Product Key Features

Author
Kate Schaefer
Publication Name
Swipe, Scan, Shop: Interactive Visual Merchandising
Format
Paperback
Language
English
Subject
Business
Publication Year
2021
Type
Textbook
Number of Pages
200 Pages

Dimensions

Item Height
255mm
Item Width
205mm
Item Weight
638g

Additional Product Features

Title_Author
Kate Schaefer
Country/Region of Manufacture
United Kingdom

Item description from the seller

Business seller information

Speedy Hen Ltd
Steven Little
Unit 1 Falcon Park
Neasden Lane
London
London
NW10 1RZ
United Kingdom
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:liamEmoc.nehydeeps@yabe
Value added tax number:
  • GB 970516124
Company registration number:
  • 06862611
I provide invoices with VAT separately displayed.
I certify that all my selling activities will comply with all EU laws and regulations.
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