SONY BRAVIA XR-77A80LU 77" Smart 4K Ultra HD HDR OLED TV with Google TV & Assistant

Discover the Sony A80L - Unleashing the Power of the Cognitive Processor XR!

The Sony A80L takes artificial intelligence to a whole new level with its revolutionary Cognitive Processor XR. More than just recognizing on-screen elements, it intelligently detects your focus points, enhancing details and colors of the main character to draw you even deeper into the story. Immerse yourself in a world of realistic sound with the Jet flying overhead, where the audio pans across the top of your head just like in real life. Thanks to XR OLED Contrast Pro technology, the OLED screen delivers stunning visuals, revealing more details even in the darkest thrillers. The XR Triluminos Pro display brings over a billion natural and vibrant shades to life, ensuring a truly captivating viewing experience.

With Acoustic Surface Audio+, the screen itself becomes a speaker, producing sound from where the action is happening. Even in the midst of a hectic battle scene, you'll feel every clash of swords, making the experience super immersive.

Key features to know:

- Experience surround sound at its best with XR Surround and Dolby Atmos - no need for ceiling speakers!
- The Metal Flush Surface Bezel adds a touch of elegance to any space, and the 3-way slim stand can be easily adjusted to fit your furniture.
- Old movies and shows get a new lease on life with XR 4K Upscaling, intelligently restoring lost texture and detail for a remarkable viewing experience.
- XR OLED Motion keeps fast-paced action looking smooth and seamless, so you never miss a beat.
- Voice Zoom 2 ensures you hear every word clearly, even the faintest whispers, so there's no need to hit rewind.
- Stay ahead in gaming with Auto Low Latency Mode in HDMI 2.1, ensuring smooth and responsive gameplay.
- Enjoy a vast array of entertainment choices with Google TV, including popular streaming services like Netflix, Disney+, and Amazon Prime.
- Exclusive to BRAVIA CORE app, access hundreds of films, including the largest collection of IMAX Enhanced movies, for an unparalleled cinematic experience.

Please note: Some features, Freeview, and certain apps & services are exclusive to the UK. Third-party content providers may remove or no longer support certain apps & services. Availability of some apps & services may vary and may require a firmware update.

The Sony A80L - Elevate your entertainment with cutting-edge technology in a simple and easy-to-understand way!