Smooth and straight hair, in one stroke

It''s easy to create a flawless finish with the hair straightener. It uses brand new high-speed intelligent thermal sensor to continuously measure and help maintain the heat of the plates to create beautifully straight hair in one simple stroke.*

*At home use test with 91 women over 3 weeks, UK, 2020

76% of women say it creates visible shine

Say goodbye to frizz and hello to shiny, healthy hair. Our patented nanoe™ technology on board the Enrich + Advanced Care hair straightener is proven to balance moisture and enrich your hair, revealing your natural shine.*

*Hair gloss assessment, tested at proDerm, Germany 2017.

Hair straightener with nanoe™ technology

nanoe™ holds approximately 1000 x more moisture than ions.*2 Moisture-rich nanoe™ particles enrich the hair to help deliver visible shine and smooth finish.*1

*1 Compared with ions by Diameter Measurement Analysis

*2 Hair gloss assessment, tested at proDerm, Germany 2017.

3D flexible floating plates hold your hair firmly

Equipped with flexible 3D floating plates that move up and down, and left and right, the straighteners can tackle hair evenly and thoroughly right down to the tips.

Advanced smooth gloss ceramic plates for an effortless glide

These hair straightening plates come with a gloss ceramic finish to make it easy to slide over your hair. 75% women agree with the noticeable smoother glide.*